MAKING INVESTORS LISTEN

ADIDAS SHAREHOLDERS MEETING, MAY 2023

On May 11th, 2023, adidas’ shareholders came together to vote on the future of the company, and we made sure that they couldn’t ignore the votes of workers and activists around the world. Our message could be heard around the world, across three continents, as well as inside the conference hall.

Reaching out to investors

Our message was heard loud and clear in and outside the shareholder meeting in Germany: people heard our message from the stage, from demonstrators outside, and even hidden in their pockets.

Adidas’ biggest investor in Belgium found a moving appeal from Cambodian unionist Kong Athit in their inboxes, while activists in the Netherlands took former Hulu Garment worker Chhorpesal Chhom's appeal to the office of adidas' fourth biggest investor.